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WaardeX is now a member of the Interactive Advertising Bureau (IAB)

WaardeX, a global marketing technology company, announced its association with the Interactive Advertising Bureau (IAB), an advertising business organization representing a large number of the most important media industry players in the United States and Europe. Interactive Advertising Bureau develops industry standards, conducts research, and provides legal support for the online advertising industry. Its membership is comprised of leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. As an associate member of the IAB in Ukraine, WaardeX will take part in shaping the programmatic advertising industry associated with buying and selling of digital inventory through the programmatic technology.

IAB

About IAB

IAB serves as digital media’s biggest tent, comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Working with its member companies, IAB develops technical standards and best practices and fields critical research on interactive advertising, while educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its presence in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. The core objective of IAB Ukraine is to facilitate the development of digital advertising in Ukraine. For more information on IAB please visit iab.com, iab.com.ua.

About WaardeX

WaardeX is a marketing technology company that helps businesses to execute growth strategies through digital advertising. WaardeX in-house technology empowers marketers to connect with target audiences across all channels and devices with ease, monetize websites and in-app content at maximum scale and effectively manage user acquisition campaigns globally or locally. For more information on WaardeX please visit waardex.com.