WaardeX, a global marketing technology company, announced its association with the Interactive Advertising Bureau (IAB), an advertising business organization representing a large number of the most important media industry players in the United States and Europe. Interactive Advertising Bureau develops industry standards, conducts research, and provides legal support for the...
Month: October 2018
4 Types Of Programmatic Advertising
Programmatic advertising covers several different types of deals: Real-Time Bidding (Open Auctions and Private Auctions), Programmatic Direct and Preferred Deals. Let’s discover the difference between each type.
9 Tips To Consider When Choosing A Programmatic Advertising Platform
We know that choosing the programmatic advertising platform (Demand-Side Platform) is a hard thing to do, there are so many options. That’s why we’ve picked 9 factors to help you select the platform that best suits your business goals.
WaardeX Partners With Forensiq By Impact, A Top Fraud Prevention Tool
WaardeX, a global marketing technology company, announced its newest integration with Forensiq, by Impact. Forensiq, acquired by Impact in 2016, is the award-winning fraud detection platform, that uses machine-learning and advanced bot fingerprinting to identify and block ad fraud. From October 1st, Forensiq tool capabilities are available through the WaardeX...