Programmatic advertising and real-time bidding are closely linked terms, but they are not the same. Programmatic advertising is a much larger concept and it covers Real-Time Bidding. In other words, real-time bidding is one of the types of programmatic advertising.
What is Programmatic Advertising?
Programmatic advertising is an automated method of buying placements for your digital ads. The keyword here is “automated”. In contrast to traditional advertising, the process of ad buying in programmatic advertising goes through the advertising platform. Technology partially replaces humans, meaning that people do less manual work and don’t negotiate with websites directly.
If you want to go deeper, here is our article about programmatic advertising.
What is Real-Time Bidding (RTB)?
Programmatic technology allows buying ad space in real time through the auction. The auction is very fast, it occurs while the website is loading. This is real-time bidding.
Let’s discover how it works.
At an auction, advertisers compete for advertising space on a website or application. All bids are automatic, no humans involved. The highest bid wins the auction and the user sees an appropriate advertising immediately after the page loads. The process is similar to eBay auctions, but it’s much faster – taking milliseconds to be completed.
RTB is automated, real-time, and excludes long negotiations with publishers directly.
Here at WaardeX, you can advertise your products and services programmatically with the assistance of real-time bidding. Try our smart and easy-to-use advertising platform and watch your revenue grow. Real-time bidding with WaardeX is easy.