Programmatic advertising covers several different types of deals: Real-Time Bidding (Open Auctions and Private Auctions), Programmatic Direct and Preferred Deals. Let’s discover the difference between each type.
Day: October 11, 2018
9 Tips To Consider When Choosing A Programmatic Advertising Platform
We know that choosing the programmatic advertising platform (Demand-Side Platform) is a hard thing to do, there are so many options. That’s why we’ve picked 9 factors to help you select the platform that best suits your business goals.