IAB serves as digital media’s biggest tent, comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Working with its member companies, IAB develops technical standards and best practices and fields critical research on interactive advertising, while educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its presence in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. The core objective of IAB Ukraine is to facilitate the development of digital advertising in Ukraine. For more information on IAB please visit iab.com, iab.com.ua.
WaardeX is a marketing technology company that helps businesses to execute growth strategies through digital advertising. WaardeX in-house technology empowers marketers to connect with target audiences across all channels and devices with ease, monetize websites and in-app content at maximum scale and effectively manage user acquisition campaigns globally or locally. For more information on WaardeX please visit waardex.com.