What Kind of Demand Does WaardeX Offer?

One of the biggest challenges for publishers is ensuring that their ad inventory is filled with high-quality, high-paying campaigns. WaardeX connects you with premium demand sources, ensuring that your impressions generate the highest possible revenue.

We work with a mix of direct advertisers, demand-side platforms (DSPs), and programmatic buyers, giving you access to a diverse range of ad campaigns tailored to your audience.

Our Demand Partners: What Sets WaardeX Apart?

1. Premium Demand from Direct Advertisers
   – Over 60% of our demand comes from direct brands, meaning you get:
   • Higher CPMs (since direct brands are willing to pay more for quality traffic).
   • More engaging and relevant ads for your audience.
   • Better user experience with brand-safe, high-quality creatives.
2. Exclusive Deals with Leading DSPs
   – We provide access to top DSPs and programmatic buyers who bid in real-time auctions, ensuring maximum competition for your inventory.
   – Our direct integrations with major DSPs mean better fill rates and higher eCPMs.
3. A Balance Between Performance and User Experience
   – We don’t just focus on revenue—we ensure that ads are brand-safe, relevant, and non-intrusive.
   – Our AI-powered system filters out low-quality or non-compliant ads, preventing issues like:
   • Misleading creatives
   • Auto-redirects
   • Malicious content

Why Is Direct Demand Better for Publishers?

Many monetization platforms rely solely on open exchanges, which can lead to lower CPMs and poor ad quality. WaardeX, however, prioritizes direct demand because:

– Direct campaigns offer better pricing than open auctions.
– Advertisers prefer direct deals for brand safety, benefiting publishers with higher rates.
– Direct demand ensures consistency in ad quality and revenue.

Maximize Your Earnings with WaardeX

By working with WaardeX, you’re not just filling ad slots—you’re ensuring higher revenue, better ad quality, and a superior user experience.

• High-Quality Demand → Access to top-paying advertisers & DSPs
• AI Optimization → Maximizes CPMs and reduces low-quality ads
• Brand-Safe Advertising → No disruptive, irrelevant, or harmful ads
• Diverse Ad Formats → Display, video, native, and CTV demand