How Do You Ensure High Ad Quality?

Ad quality is critical for both user experience and revenue growth. At WaardeX, we take a multi-layered approach to ensure brand-safe, high-quality ads on your website. Our system filters out intrusive, misleading, or malicious adswhile maintaining premium demand from direct advertisers.

How WaardeX Maintains High Ad Quality

1. AI-Powered Ad Scanning & Filtering

• Our in-house AI monitors all incoming ads to detect low-quality creatives, auto-redirects, and harmful content.
• Real-time analysis ensures that only brand-safe ads are displayed.

2. The Media Trust: 100% Creative Scanning

• We partner with The Media Trust, a leading ad verification service, to scan 100% of creatives before they go live.
• This ensures that no ads contain malware, auto-redirects, or misleading content.

3. Manual Review by Our Ad Quality Team

• In addition to AI filtering, our human review team manually checks ad campaigns to ensure compliance with publisher guidelines.
• Suspicious ads are blocked before they can impact user experience.

4. Ad Category & Content Filtering

• Publishers can block specific ad categories (e.g., gambling, adult content, crypto, political ads).
• Sensitive categories are automatically restricted to comply with brand safety standards.

5. Compliance with Industry Standards

• WaardeX follows IAB (Interactive Advertising Bureau) ad quality guidelines, ensuring that all ads meet industry standards for transparency and compliance.
• We prevent intrusive ad formats such as:
  – Auto-redirecting ads
  – Misleading or clickbait creatives
  – High CPU/memory consumption ads

Why Ad Quality Matters for Publishers

• Better User Experience – High-quality ads improve engagement and retention.
• Higher CPMs & Revenue – Premium advertisers prefer brand-safe inventory.
• Stronger Trust & Reputation – Maintaining ad quality builds long-term audience loyalty.
• Better Advertiser Demand – Direct brands and DSPs prefer working with publishers that enforce strict ad quality controls.

How WaardeX Helps You Maintain a Safe & Profitable Ad Experience

• AI + Human Ad Review – Double-layered filtering ensures top-quality ads.
• Real-Time Monitoring – Suspicious ads are detected and removed instantly.
• Premium Advertiser Demand – 60%+ of our demand comes from trusted direct brands.
• Full Ad Category Control – Choose the ad categories that align with your audience.