What Is WaardeX’s Payment Model?

At WaardeX, we operate on a revenue share model based on CPM (Cost Per Thousand Impressions). This means that publishers earn revenue based on the number of ad impressions served, with earnings calculated as a percentage of the total ad revenue generated.

Unlike CPC (Cost Per Click) models, where revenue depends on user clicks, the CPM model ensures steady earningsregardless of user interactions. This makes it a more predictable and scalable monetization strategy for publishers.

How Does the CPM Revenue Share Model Work?

1. Advertisers Bid on Your Inventory – Advertisers participate in real-time bidding (RTB), competing for impressions on your site.
2. Winning Bid Is Determined – The highest bid wins, and the ad is displayed to the user.
3. Revenue Is Shared Between You & WaardeX – You receive a pre-agreed percentage of the ad revenue, ensuring a fair and transparent payment structure.

Why the CPM Model Benefits Publishers

• Predictable Earnings – Unlike CPC models, revenue is based on ad views, not clicks.
• Higher Revenue Potential – Publishers with premium traffic and high viewability can command higher CPMs.
• AI-Powered Optimization – WaardeX’s machine learning algorithms optimize CPMs in real time.
• Premium Demand Sources – Over 60% of demand comes from direct brands, leading to better ad rates.

Factors That Influence CPM Rates

1. Traffic Geography – Tier 1 countries (US, UK, Canada, Australia) receive higher CPMs than Tier 2 or Tier 3 regions.
2. Ad Format – Video ads, CTV, and rich media ads generally have higher CPMs than standard display banners.
3. Viewability & Engagement – Ads placed in high-visibility areas perform better, increasing CPMs.
4. Ad Quality & Brand Safety – Premium advertisers pay more for brand-safe, high-quality inventory.

How WaardeX Maximizes CPM Revenue for Publishers

• AI-Driven Floor Pricing – Automatically adjusts CPMs for optimal revenue.
• Multi-Format Monetization – Supports Prebid, oRTB, and VAST video ads to increase earnings.
•  Real-Time Demand Matching – Ensures that each impression is sold at the highest possible bid.
• Transparent Revenue Sharing – Full visibility into earnings through the WaardeX Publisher Dashboard.