Programmatic advertising and real-time bidding are closely linked terms, but they are not the same. Programmatic advertising is a much larger concept and it covers Real-Time Bidding. In other words, real-time bidding is one of the types of programmatic advertising.
Looking for the right way to advertise your product or service? Not sure what type of ads will work for you? Then you are in the right place. Our guide will navigate you through the variety of ad types and help you select the best one for your specific purpose.
DSP is quite a new word in advertising, but it’s a word that’s rapidly gaining visibility. The popularity of programmatic advertising is on the rise and shows no signs of slowing down in the foreseeable future.
Getting ready to launch a programmatic advertising campaign in 2019? Already running one and looking for ways to improve the results? Make sure you are up to date with the latest developments and trends of the industry.
2019 is finally here, we’ve had a few days to rest after the holidays, and it’s high time to start working towards our New Year’s resolutions.
The WaardeX team is wishing you the merriest of Christmases and the happiest of New Years. May the upcoming year be filled with joy and prosperity, may it bring you lots of new positive experiences and creative ideas!Of course, we also wish all the best to your business. New opportunities,...