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Introduction Ad viewability and user engagement are two critical factors that can significantly impact the success of your ad revenue. Ad viewability refers to the visibility of an ad on the user's screen, while user...
Introduction: The world of digital advertising is ever-evolving, and programmatic deals have become a popular way to buy and sell ad inventory. These deals have streamlined the process, allowing for more efficient transactions and better...
Brand safety has become a crucial aspect of online advertising, as advertisers and agencies aim to ensure that their ads are displayed in safe and appropriate environments. Integral Ad Science (IAS) and DoubleVerify are two...