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WaardeX Is Now A Member Of The Interactive Advertising Bureau (IAB)

WaardeX, a global marketing technology company, announced its association with the Interactive Advertising Bureau (IAB), an advertising business organization representing a large number of the most important media industry players in the United States and Europe. Interactive Advertising Bureau develops industry standards, conducts research, and provides legal support for the...

4 Types Of Programmatic Advertising

Programmatic advertising covers several different types of deals: Real-Time Bidding (Open Auctions and Private Auctions), Programmatic Direct and Preferred Deals. Let’s discover the difference between each type.

WaardeX Partners With Forensiq By Impact, A Top Fraud Prevention Tool

WaardeX, a global marketing technology company, announced its newest integration with Forensiq, by Impact. Forensiq, acquired by Impact in 2016, is the award-winning fraud detection platform, that uses machine-learning and advanced bot fingerprinting to identify and block ad fraud. From October 1st, Forensiq tool capabilities are available through the WaardeX...

WaardeX and Anzu.io Announce New Partnership

Now, WaardeX customers have access to VR/AR, PC, console and mobile in-app supply of Anzu.io, a blended in-game advertising platform.The access consists of Anzu.io native inventory, including Blended/ banners, Logos, Audio, Video, and HTML5. The company owns 3D ad tracker ensuring impressions and measuring ad viewability quality.The supply can be...