Homepage / Case Studies / Enhancing Ad Fill Rates for PubPlus

WaardeX Case Study:

Enhancing Ad Fill Rates for PubPlus

Challenges Faced:

PubPlus faced the challenge of increasing ad fill rates across their digital platforms on particular websites such as BallerCap and BrainSharper.

Additionally, the goal was to enhance overall visibility and click-through rates, particularly for standard-size banners and larger ad formats, in a highly competitive programmatic advertising environment.

Solutions Implemented by WaardeX:

  • Cross-Departmental Analysis: Utilized deep analytics to review the historical performance of both programmatic and direct campaigns. This allowed for targeted improvements in ad delivery and placement.
  • Dedicated AdOps: A specialist was appointed to focus on PubPlus’s specific market needs, providing timely insights that influenced strategic decisions.
  • Regular Communication: Established a system of daily correspondence and weekly updates to ensure strategies were consistently aligned with the publisher’s objectives and market dynamics.
  • Real-Time Auction Participation: Opened avenues for all premium demand sources to compete in real-time auctions, effectively maximizing eCPMs.
  • Dynamic Demand Strategies: Implemented varied strategies to optimize monetization efforts across different tiers of traffic (Tier-1, Tier-2, and worldwide), adapting to fluctuating market demands.
  • Smart Margin Control: Leveraged WaardeX’s proprietary technology to enhance CPM rates strategically, ensuring profitable margins for PubPlus.
  • Bid Floor Pricing Experiments: Conducted tests to find optimal bid floor settings that would maximize yield without compromising fill rates.

Results Achieved:

Over a period of five months, the strategic initiatives implemented by WaardeX resulted in a substantial increase in ad fill rates. We achieved a peak fill rate of 49% on the focused websites, encompassing both standard-size banners and larger ad formats. This significant enhancement in fill rates not only boosted visibility but also substantially improved click-through rates across PubPlus’s advertising websites.

1
2
pub-min
pubm-min

Key Takeaways:

This case study exemplifies how WaardeX’s innovative approach to programmatic advertising, including real-time bidding and header bidding solutions, can effectively increase ad fill rates. The use of advanced technologies like Smart Margin Control and dynamic demand strategies demonstrates WaardeX’s ability to adapt to and capitalize on the nuances of digital advertising to drive success for its publishers.

  • Name: PubPlus
  • Type:
    Web Publisher
  • PubPlace is a huge publisher that owns different websites
  • Industry:
    News and Media
  • Goal:
    Increase Fill Rate
All trademarks and logos copyright of respective owner, otherwise ©2024 WaardeX