FAQs

General

Why should I integrate with WaardeX?

Why should I integrate with WaardeX?

We specialize in maximizing publishers’ ad revenue through our AI-driven platform, premium demand, and global reach. Here’s what WaardeX can offer you:

    • Premium Demand: WaardeX specializes in maximizing publisher revenue through our AI-powered platform and access to premium, high-quality advertisers.

    • Flexible Monetization Solutions: Our platform supports Prebid, oRTB, or VAST tags, allowing you to choose the method that best suits your needs to boost your fill rates and optimize impression allocation.

    • Payment Reliability: WaardeX offers secure and reliable payment terms, ensuring you receive your earnings consistently.

Learn More: How WaardeX Maximizes Publisher Revenue

What demand do you offer?

We offer access to high-quality premium ad campaigns from both direct advertisers and major DSPs. 

Learn More: How WaardeX Provides High-Quality Demand for Publishers

Do you have any unique demand?

Sure. More than 60% of our demand comes from direct brands.

Learn More: The Power of Direct Demand in Programmatic Advertising

What are your top-performing countries?

We operate worldwide, with a focus on the US market. Other top-performing countries include the UK, Canada, and Australia. 

Learn More: Top CPM Countries: Maximize Ad Revenue with WaardeX

What are your criteria for integrating publishers?

We work with both independent publishers/publishing houses and publisher networks. We expect to receive at least 120-200M ad requests/day from networks and 3-8M ad requests/day from independent websites. The minimum number of monthly visitors on independent websites is 3M.

Do you work with other publishers?

Yes. We have established successful partnerships with multiple web and in-app publishers. To learn more about how we helped them increase their ad revenue, please check our success stories.

What does the onboarding process look like for new publishers?

The onboarding process is fast and straightforward. Once you sign our publisher agreement and fill out a short onboarding questionnaire, you will be introduced to your dedicated account manager, who will provide you with all the integration details and help you throughout the onboarding process and later on.

Will I receive constant support from your team?

Yes. You will have an allocated account manager in charge of your account, constantly helping with optimizations and performance improvements.

Payment & Finance

What is your payment model?

We use the revenue share model, working on a CPM basis. 

Learn More: Understanding the CPM Revenue Share Model

What are your payment terms?

We ensure timely payments without delays based on Net 60 payment terms.

Learn More: How WaardeX Ensures Timely Publisher Payments

What currencies do you bid and pay in?

We bid and pay in USD.

Do you pay in NET or GROSS?

We bid and pay in NET.

Technical

How do you integrate?

We support the following integration types depending on your choice: Prebid, oRTB, and VAST tags. All the integrations are handled by our professional tech team and a dedicated account manager. Also, we can combine different integration types if necessary (e.g., Prebid for display + VAST for video, etc.)

Learn More: Choosing the Best Integration Method for Your Website

What does your reporting setup look like?

We provide our publishers with access to an intuitive and transparent dashboard so that they can control and monitor their performance.

How do you ensure high ad quality?

We use the Media Trust to scan 100% of the creatives. Additionally, our ad quality team checks them manually to make sure they match both the industry standards and our ad quality guidelines.

Learn More: Ad Quality Control: How WaardeX Keeps Your Website Safe

What makes your technology stand out?

  • In-house AI-based monetization solution maximizing the value of each impression
  • Advanced tools to manage your ad units
  • Comprehensive data dashboard for publishers
  • Data-driven management support and solutions aimed at your specific needs

Learn More: The AI Advantage: How WaardeX Optimizes Ad Monetization