How Do You Integrate with WaardeX?

At WaardeX, we offer multiple integration methods to ensure publishers can maximize their revenue while maintaining a seamless user experience. Whether you operate a high-traffic website, a media network, or an app, our integration solutions are flexible, efficient, and tailored to your needs.

Available Integration Methods

1. Prebid (Header Bidding)

• Best for publishers looking to maximize CPMs through real-time auctions.
• Works by allowing multiple demand partners to bid simultaneously, ensuring higher competition and better eCPMs.
• Supports display and video ads, making it ideal for publishers with premium inventory.

 Why Use Prebid?
– Increases competition, leading to higher bid values.
– Reduces reliance on a single SSP or ad network.
– Works well for large-scale websites with significant traffic.

2. oRTB (Open Real-Time Bidding)

• Ideal for publishers who want direct access to DSPs and programmatic buyers.
• Allows automated real-time auctions, ensuring that each impression is sold at its highest possible price.
• Works efficiently across desktop, mobile web, and in-app environments.

Why Use oRTB?
– Fast and scalable – Best for high-volume ad requests.
– Gives publishers more control over pricing and demand sources.
– Ideal for publishers who want direct advertiser relationships.

3. VAST (Video Ad Serving Template) Tags

• Best for publishers looking to monetize video content with premium demand.
• Supports In-Stream, Out-Stream, and Rewarded Video Ads across web, mobile, and CTV.
• Works with major video players, ensuring seamless ad delivery.

Why Use VAST Tags?
– Video ads command higher CPMs than display ads.
– Enables premium video demand from direct advertisers and DSPs.
– Works well for publishers with video inventory or embedded content.

4. Hybrid Integration (Combining Methods)

• Publishers can combine multiple integration types to maximize earnings.
• Example: Use Prebid for display and VAST for video to create diverse revenue streams.
• Works for publishers looking for multi-format monetization strategies.

 Why Use a Hybrid Approach?
– Maximizes overall ad revenue by leveraging different demand sources.
– Ensures high fill rates by using multiple auction methods.
– Provides flexibility for publishers with diverse traffic and content.

Which Integration Method is Best for You?

Why Choose WaardeX for Integration?

1. Seamless Setup – Our tech team assists with every step of integration.
2. AI-Optimized Monetization – We use machine learning to adjust floor prices and maximize revenue.
3. Premium Demand Access – More than 60% direct demand, ensuring better CPMs.
4. Dedicated Account Support – Personalized guidance for integration, troubleshooting, and optimization.