Cookie Policy
Last updated: March 2026
1. Introduction
WaardeX OÜ (“WaardeX”, “we”, “us”, or “our”) uses cookies and similar technologies in connection with its advertising platform and website.
We use these technologies only where user consent has been obtained, in accordance with GDPR, the ePrivacy Directive, and the IAB Europe Transparency & Consent Framework (TCF).
2. What Are Cookies?
Cookies are small text files stored on a user’s device that allow systems to recognize a device and store information about interactions.
3. Technologies We Use
- Cookies (first and third-party)
- Local storage
- Mobile advertising identifiers (IDFA, GAID)
4. How We Use Cookies
- Store and access information on a device
- Deliver advertisements
- Frequency capping
- Measure ad performance
- Generate analytics
All processing occurs only after user consent is obtained.
5. Programmatic Advertising
WaardeX participates in real-time bidding (RTB). When a user visits a site, a bid request may include pseudonymous identifiers used to deliver ads.
6. Consent and TCF
Consent is collected via a Consent Management Platform (CMP) and communicated using the Transparency & Consent String (TC string).
- We process data only with consent
- We respect user choices
- We do not override consent
7. Third Parties
- DSPs
- Advertisers
- Ad exchanges
- Measurement providers
8. Cookie Duration
- Session cookies
- Persistent cookies (up to 13 months)
- Mobile IDs persist until reset
9. Managing Cookies
CMP: manage consent preferences
Browser: block or delete cookies
Mobile: reset advertising ID
10. Device Storage Disclosure
https://waardex.com/deviceStorage.json
11. Changes
We may update this policy periodically.
12. Contact
WaardeX OÜ
Email: privacy@waardex.com
Website: https://waardex.com