Privacy Policy

Last updated: March 2026

1. Introduction

WaardeX OÜ (“WaardeX”, “we”, “us”, or “our”) provides programmatic advertising services that facilitate transactions between advertisers, publishers, and demand partners through real-time bidding (“RTB”).

This Privacy Policy explains how we collect, use, and share personal data in connection with our advertising platform and website.

We are committed to compliance with the General Data Protection Regulation (GDPR) and the IAB Europe Transparency & Consent Framework (TCF).

WaardeX processes personal data only where valid user consent has been obtained.

2. Scope

• Advertising platform (SSP, RTB infrastructure)
• Publisher integrations (tags, SDKs, APIs)
• Ad interactions
• Corporate website

3. Role in Data Processing

WaardeX acts as:

• Data Controller – when determining purposes and means
• Data Processor – when acting on behalf of partners

4. Categories of Data Processed

4.1 Device and Identifier Data

• Cookie identifiers
• Mobile advertising identifiers (IDFA, GAID)
• Device type, OS, browser

4.2 Network and Location Data

• IP address (pseudonymized or truncated)
• Approximate geolocation

4.3 Advertising Data

• Ad impressions
• Clicks and interactions
• Bid request data

4.4 Technical Data

• Timestamps
• Referring URLs
• Logs and diagnostics

WaardeX does not intentionally collect directly identifiable data such as names or email addresses.

5. How Data is Collected

• Publisher integrations (tags, SDKs)
• RTB bid requests
• Cookies and similar technologies
• Server-to-server integrations

6. Purposes of Processing (TCF Alignment)

• Storing and/or accessing information on a device (Purpose 1)
• Selecting and delivering advertisements
• Measuring advertising performance
• Aggregated reporting and analytics
• Ensuring platform functionality

All processing is performed only where user consent has been obtained.

7. Legal Basis

User consent (Article 6(1)(a) GDPR)

Consent is collected via a Consent Management Platform (CMP) and communicated through the Transparency & Consent String (TC string).

8. Device Storage Technologies

We use:

• Cookies
• Local storage
• Mobile advertising identifiers

These technologies are used only after user consent is obtained.

Device Storage Disclosure:

https://waardex.com/deviceStorage.json

9. Data Sharing

We may share data with:

• Demand-side platforms (DSPs)
• Advertisers
• Ad exchanges
• Measurement providers
• Fraud prevention vendors

All partners must comply with applicable laws and respect consent signals.

10. International Transfers

Where data is transferred outside the EEA, we apply safeguards such as Standard Contractual Clauses (SCCs).

11. Data Retention

• Cookies: up to 13 months
• Logs: 30–90 days
• Aggregated data: longer where necessary

12. User Rights

• Access data
• Correct or delete data
• Restrict processing
• Withdraw consent

Users can exercise rights via CMP or by contacting:

privacy@waardex.com

13. TCF Participation

WaardeX participates in the IAB Europe Transparency & Consent Framework (TCF).

• We process TC strings
• We respect user consent
• We do not override user choices

14. Security

• Pseudonymization
• Access controls
• Secure transmission

15. Changes

We may update this policy periodically. Changes will be posted on this page.

16. Contact

WaardeX OÜ
Email: privacy@waardex.com
Website: https://waardex.com

17. Additional Transparency

Device Storage Disclosure:

https://waardex.com/deviceStorage.json