Ad Audience refers to the specific group of people targeted by an ad campaign, defined by demographics, behaviors, or interests. By segmenting users based on age, location, interests, and purchase behavior, advertisers can create more personalized messages, improving the likelihood of engagement and conversions.

Targeting the right ad audience is essential for effective advertising. When ads align with the audience’s interests and needs, they become more relevant and persuasive. Data-driven audience targeting enables marketers to optimize ad spend and reach users more likely to convert, resulting in better campaign performance.