AdTech Glossary - F

Frequency in advertising refers to the number of times a user is ex...

A Frequency Cap is a limit set on the number of times a single user...

First-Party Cookies are small data files stored on a user’s device ...

Floor CPM is the minimum price a publisher sets for each thousand i...

Floor Optimization involves adjusting floor CPMs (minimum bid price...

A Floor Price is the minimum amount a publisher is willing to accep...

Footer Bidding is an auction model similar to header bidding but co...

FAST (Free Ad-Supported Streaming TV) is a model for streaming cont...

Fill Rate is the percentage of ad requests successfully filled with...

First Input Delay (FID) measures the time it takes for a webpage to...

A First Party Auction is a type of ad auction conducted directly by...

First Party Data is information collected directly by a brand from ...