AdTech Glossary - N

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N

Non-Human Traffic

Non-Human Traffic refers to automated visits from bots rather than ...

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Non-Linear Ad

A Non-Linear Ad is a video ad that plays alongside video content, s...

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Non-Personally Identifiable Information (Non-PII)

Non-Personally Identifiable Information (Non-PII) includes data tha...

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Nurl

Nurl stands for “Notification URL,” which is a tracking URL used in...

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