Ad Blocking is the use of software or browser extensions to prevent ads from appearing on websites. Ad blockers are popular among users who want to avoid intrusive ads or improve page load times. When users install an ad blocker, it intercepts ad requests, preventing the ad from displaying.

Ad blocking presents challenges for advertisers and publishers, as it impacts revenue and reduces ad reach. To address this, many advertisers focus on creating high-quality, non-intrusive ads that enhance the user experience. By prioritizing relevance and value, brands can reach audiences in ways that won’t trigger ad-blocking behavior.