An Ad Campaign is a series of advertisements focused on a particular message, goal, or audience. Campaigns can run across various platforms like social media, search engines, and websites, each tailored to engage the target audience and drive outcomes such as brand awareness, traffic, or conversions.

Planning an effective ad campaign involves setting clear objectives, creating engaging content, and regularly measuring results. By tracking metrics like click-through rate (CTR) and conversion rate, marketers can adjust strategies in real time to improve results and reach campaign goals.