Ad Delivery is the process by which ads are served to users on websites, apps, or social platforms. This involves displaying ads to the intended audience, at the right time and in the correct format. Ad delivery platforms determine which ads to serve based on factors like user behavior, demographics, and bidding.

Effective ad delivery enhances relevance and user engagement by showing ads that align with users’ interests. Tracking delivery performance helps advertisers optimize campaigns, adjusting strategies to maximize reach and impact while maintaining a positive user experience.