Ad Position refers to where an ad appears on a webpage, app, or platform. Typical positions include above-the-fold (visible without scrolling), within content, and at the footer. Ad Position impacts visibility and engagement, as ads in prominent positions tend to attract more attention and interactions.

Optimizing ad position helps maximize ad impact by placing ads where users are most likely to see them. By analyzing performance data, advertisers can select positions that enhance user engagement and drive higher click-through rates, making ad position a crucial aspect of campaign success.