Ad Rank is a score that determines an ad’s placement in search engine results or ad networks. Calculated by factors like bid amount, ad quality, and expected user experience, Ad Rank impacts how often an ad appears and where it is positioned compared to competing ads.

High Ad Rank improves visibility, while a low Ad Rank limits exposure. To improve Ad Rank, advertisers optimize ad quality, relevance, and bid strategy, ensuring that ads reach the target audience effectively. Ad Rank encourages advertisers to create high-quality ads that provide a positive user experience.