An Advertiser is a business or individual that pays to promote products, services, or messages to an audience. Advertisers work with ad platforms, networks, or agencies to reach target demographics and achieve specific goals, such as brand awareness, conversions, or lead generation.

Advertisers play a key role in the digital ecosystem by funding content through ad placements. By investing in campaigns that target relevant users, advertisers can build brand awareness, increase sales, and achieve measurable results that align with their business objectives.