Automatic Bidding is an ad bidding strategy that uses algorithms to set optimal bids in real time, based on the likelihood of meeting campaign goals. This strategy is commonly used in platforms like Google Ads, where the system adjusts bids to maximize clicks, conversions, or ROAS.

Automatic bidding saves time and improves efficiency by managing bids dynamically. Advertisers benefit from optimized costs, as the algorithm adjusts to capture high-value impressions without exceeding budget limits, helping campaigns achieve their objectives more effectively.