A Bidding Strategy is a plan for setting bids to achieve specific campaign goals, such as maximizing clicks, impressions, or conversions. Common strategies include manual bidding, where advertisers set bids themselves, and automated bidding, where algorithms adjust bids based on performance.

Choosing the right bidding strategy is essential for optimizing ad spend and meeting campaign objectives. By tailoring the strategy to specific goals, advertisers can control costs and improve ad performance effectively.