Connected TV (CTV) refers to televisions connected to the internet, allowing viewers to stream content from platforms like Netflix, Hulu, and YouTube. CTV ads are digital ads shown on these platforms, giving advertisers access to engaged, streaming audiences.

CTV offers a high-impact environment for advertisers, as it combines the reach of traditional TV with the targeting capabilities of digital advertising. CTV ads help brands engage users in a non-disruptive way, often resulting in higher engagement and brand recall.