Contextual Ads are ads placed on websites or apps based on the content of the page. For example, an ad for sports equipment might appear in a sports news article. Contextual advertising aims to match ads to relevant content, increasing the likelihood of user engagement.

Contextual ads enhance relevance and improve user experience by aligning ad content with the user’s current interests. For advertisers, this approach increases ad engagement and reduces wasted impressions, making campaigns more efficient.