Conversion Tracking is the process of monitoring and recording actions taken by users after interacting with an ad. This includes purchases, sign-ups, or other key actions. Conversion tracking helps advertisers measure the effectiveness of campaigns and identify high-converting placements.

Accurate conversion tracking enables data-driven decision-making, as advertisers can see which ads, audiences, and placements drive the most conversions. This data helps optimize campaigns and ensures ad spend is directed to high-value opportunities.