FAST (Free Ad-Supported Streaming TV) is a model for streaming content that’s free to users but supported by ads. FAST platforms, like Pluto TV and Tubi, offer live and on-demand content, with ad breaks integrated throughout.
FAST provides advertisers access to engaged streaming audiences in a non-disruptive format. By offering content for free, FAST platforms attract large viewerships, allowing advertisers to build brand awareness and reach audiences through TV-like ad placements.