Retargeting is a strategy that serves ads to users who have previously visited a brand’s website or interacted with content. Retargeting keeps brands top-of-mind for users, encouraging them to revisit and complete desired actions.

Retargeting increases the likelihood of conversions by re-engaging users who are already familiar with the brand. By showing relevant ads based on past interactions, advertisers build on initial interest, driving users further down the sales funnel.