AdTech Glossary-A

Ad Audience refers to the specific group of people targeted by an a...

Ad Blocking is the use of software or browser extensions to prevent...

An Ad Blocker is a tool or extension that prevents ads from display...

An Ad Budget is the total amount allocated to an advertising campai...

A/B Testing compares two versions of an ad,webpage,or other conte...

Average Position is a metric in paid search advertising that indica...

Automatic Placement is a setting in digital advertising platforms t...

Automatic Bidding is an ad bidding strategy that uses algorithms to...

Audience Validation is the process of verifying that an ad campaign...

Audience Targeting is the process of defining and reaching specific...

Audience Extension is a strategy that allows publishers to reach us...

Audience refers to the specific group of users targeted by an ad ca...

An Auction is a bidding process in digital advertising where advert...

An Advertising Agency is a company that specializes in creating,pl...

Advertising Management involves overseeing and coordinating all asp...

Advertising-Supported Video on Demand(AVOD)is a streaming service...

Affiliate Marketing is a performance-based marketing strategy where...

An Affiliate Network is a platform that connects advertisers with a...

An Analytics Suite is a collection of tools and features that analy...

An API(Application Programming Interface)allows different softwar...

Application Delivery Management(ADM)is the process of ensuring so...

Attribution in advertising refers to the process of identifying whi...

An Advertiser is a business or individual that pays to promote prod...

An Advertisement is a message or content designed to promote a prod...

Ads.cert is an IAB initiative that enhances the security and transp...

Ads.txt(Authorized Digital Sellers)is a file that publishers uplo...

Addressability refers to the ability to target individual users bas...

Ad Verification is the process of ensuring ads appear in the intend...

An Ad Unit is a specific size or format of an ad,such as banners,...

Ad Tracking monitors ad performance through metrics like impression...

Ad Trafficking involves the setup and delivery of digital ads acros...

Ad Tech(Advertising Technology)includes the tools and software us...

Ad Targeting is the practice of delivering ads to a specific audien...

An Ad Tag is a code snippet that enables ad serving by requesting a...

Ad Space is the designated area on a website,app,or platform wher...

An Ad Server is a platform that stores,delivers,and tracks ad cam...

Ad Scheduling sets specific times or days for ads to be displayed,...

Ad Relevance refers to how closely an ad aligns with the needs,int...

Ad Mediation is the process of managing multiple ad networks throug...

Ad Metrics are the measurable indicators of an ad’s performance.Co...

An Ad Network is a platform that connects advertisers with publishe...

An Ad Pod is a collection of multiple video ads shown sequentially...

Ad Position refers to where an ad appears on a webpage,app,or pla...

Ad Rank is a score that determines an ad’s placement in search engi...

Ad Recall measures how well users remember an ad after viewing it....

Ad Revenue Optimization is the practice of maximizing revenue gener...

Ad Rotation is the process of alternating between different ads in...

Ad Delivery is the process by which ads are served to users on webs...

Ad Campaign Optimization is the process of refining a campaign to i...

Ad Budget Optimization is the process of adjusting ad spending to m...

An Ad Campaign is a series of advertisements focused on a particula...

Ad Injection is the unauthorized addition of ads to a webpage,ofte...

An Ad Exchange is a digital marketplace where advertisers and publi...

An Ad Group is a set of ads within a campaign that share similar ta...

An Ad Impression is recorded each time an ad is displayed to a user...

Ad Markup is the HTML or JavaScript code within an ad creative that...

Ad Inventory refers to the ad space available on a website,app,or...