AdTech Glossary-B

A Buyer-Side Platform is a system that enables advertisers to buy a...

A Buyer Persona is a fictional representation of an ideal customer,...

A Buyer ID is a unique identifier assigned to an advertiser or buye...

Burl is a shorthand term in ad tech for “billing URL,” which tracks...

Bulk Editing is the process of making multiple changes to ad settin...

Brand Safety ensures that ads do not appear in contexts that could...

Brand Advertising focuses on increasing brand awareness,visibility...

A Bidding Strategy is a plan for setting bids to achieve specific c...

Bounce Rate is the percentage of visitors who leave a website after...

Bot Traffic refers to non-human traffic generated by automated prog...

A Blacklist is a list of domains,IP addresses,or ad placements th...

Billable Impressions are ad impressions for which an advertiser is...

Bidstream Data is information collected during the bidding process,...

A Bidder is a system or algorithm that places bids on behalf of an...

Bid Shading is an optimization technique that reduces bids in first...

A Bid Response is the advertiser’s reply to a bid request,indicati...

A Bid Request is a signal sent by a publisher’s platform to potenti...

Bid Management is the process of setting,adjusting,and optimizing...

Bid eCPM(Effective Cost Per Mille)represents the effective cost p...

Bid Depth is the number of bids received for a specific ad placemen...

Bid Caching is a technique where bid requests that weren’t filled i...

A Bid is the maximum amount an advertiser is willing to pay for a s...

Behavioral Advertising is a technique that uses data about a user’s...

Behavioral Targeting is the practice of using behavioral data to de...

Behavioral Data refers to information about user actions,such as p...