AdTech Glossary-C

Cost Per Mille(CPM),or cost per thousand impressions,is a pricin...

Cost Per Install(CPI)is a pricing model specific to mobile app ad...

Cost Per Conversion is the total cost divided by the number of conv...

Cost Per Completed View(CPCV)is a pricing model for video ads whe...

Cost per click(CPC)is a pricing model where advertisers pay each...

Cost per action(CPA)is a pricing model where advertisers pay for...

Core Web Vitals are a set of metrics defined by Google to measure a...

A Conversion occurs when a user completes a desired action,such as...

Cookies are small data files stored on a user’s device by websites...

Cookie Sync/Matching is the process of aligning user data across di...

Conversion Tracking is the process of monitoring and recording acti...

Conversion Rate(CVR/CR)is the percentage of users who complete...

A Conversion Optimizer is a tool or algorithm that automatically ad...

Contextual Targeting is the practice of displaying ads based on the...

Contextual Data includes information about the content and context...

Contextual Ads are ads placed on websites or apps based on the cont...

A Content-Delivery Network(CDN)is a network of servers distribute...

A Consent-Management Platform(CMP)is a tool that helps websites c...

Connected TV(CTV)refers to televisions connected to the internet,...

Completion Rate is the percentage of viewers who watch a video ad t...

Cloud Servers are virtual servers hosted in data centers and access...

Client-Side Header Bidding is an ad auction conducted in the user’s...

Click Fraud is the act of intentionally clicking on ads to inflate...

Clickbait refers to misleading or sensational headlines designed to...

Click-Through Rate(CTR)is the percentage of users who click on an...