AdTech Glossary-D

Dynamic Search Ads are ads generated automatically by search engine...

Dynamic Pricing is a pricing strategy that adjusts ad prices based...

Dynamic Creative Optimization(DCO)is a process that uses machine...

Dynamic Creative is an ad format that automatically adapts its cont...

Dynamic CPM(dCPM)is a bidding model where the cost per thousand i...

Dynamic Ad Targeting is a targeting method that uses real-time data...

A Data Protection Officer(DPO)is a role required by GDPR for orga...

A Display Video Ad is a video ad that appears on websites or apps w...

A Display Network is a collection of websites and apps that show di...

Display Advertising encompasses all forms of visual advertising on...

A Display Ad is a visual ad that appears on websites,apps,or soci...

Direct Traffic refers to users who visit a website by typing the UR...

Direct Response Advertising is designed to encourage immediate acti...

A Direct Publisher is a publisher that sells ad inventory directly...

A Direct Deal is an agreement between a publisher and advertiser to...

Direct Data is first-party data collected directly from a brand’s i...

The Digital Advertising Alliance(DAA)is a coalition of advertisin...

A Data Broker is a company that collects data from various sources,...

Deterministic Matching is the process of linking user profiles acro...

Deterministic Data is user data obtained directly from verified sou...

A Demand-Side Platform(DSP)is a technology platform that enables...

A Demand Source is any platform,agency,or advertiser that seeks a...

Demand Generation is a strategy focused on building awareness,inte...

A Data Management Platform(DMP)is a tool used to collect,organiz...

A Data Clean Room is a secure environment where multiple parties ca...