AdTech Glossary-I

An IP Address is a unique identifier assigned to each device connec...

Inventory is the total ad space available on a website,app,or pla...

Invalid Traffic(IVT)refers to fake or non-human traffic that arti...

Interstitial Ads are full-screen ads that appear between content or...

The Interactive Advertising Bureau(IAB)is an organization that es...

Intelligent Tracking Prevention(ITP)is a privacy feature develope...

In-Stream Video refers to video ads that play within a video player...

An Instream Video Ad is a video ad displayed within video content,...

An Incrementality Test is an experiment that isolates the effect of...

Incrementality measures the additional impact of an ad campaign on...

In-Store Advertising is promotional content displayed within physic...

In-House Advertising is when a brand manages its ad campaigns inter...

In-Game Advertising refers to ads placed within video games,often...

In-Banner Video Ads are video ads that play within standard display...

In-App Advertising involves displaying ads within mobile apps,targ...

Impression Share is the percentage of available impressions an ad r...

An Impression is recorded each time an ad is displayed to a user,r...

IMA SDK(Interactive Media Ads Software Development Kit)is a tool...

An Iframe(Inline Frame)is an HTML element that allows a webpage t...

IAB Standard Ads are ad formats defined by the Interactive Advertis...