AdTech Glossary-L

A Lookback Window is the time frame during which user actions,such...

Lurl refers to a “landing URL,” the destination URL that users are...

Linear TV refers to traditional broadcast television programming,w...

Location Targeting is a strategy that allows advertisers to reach u...

A Lookalike Audience is a target audience that resembles an adverti...

Lookalike Modeling is the process of using data to identify new aud...

Largest Contentful Paint(LCP)measures the time it takes for the l...

Lazy Loading is a technique that delays loading images or videos un...

Lead Generation is the process of attracting potential customers(l...

Leaderboard Ads are horizontal display ads,usually 728×90 pix...

A Linear Ad is a video ad that plays before,during,or after the m...