AdTech Glossary-M

Multichannel advertising involves using multiple platforms,such as...

Multi-Touch Attribution assigns credit to multiple touchpoints in a...

A Multi-Size Ad Unit allows publishers to display ads in different...

The Media Rating Council(MRC)is an industry body that sets standa...

MRAID(Mobile Rich Media Ad Interface Definitions)is a standard th...

Monthly Unique Visitors is the number of individual users who visit...

Mobile Game Ads appear within mobile games,engaging users through...

Mobile Ads are ads specifically designed for mobile devices,includ...

A Mid-Roll is a video ad that plays in the middle of a video,simil...

MFA(Made for Advertising)describes content or websites primarily...

Media Buying is the process of purchasing ad space across various p...

Match Type is a setting in paid search advertising that determines...

Matching Pattern in advertising refers to the criteria that define...

MarTech(Marketing Technology)refers to software and tools used to...

Marketing Mix Modeling(MMM)is a statistical approach that evaluat...

The Marketing Funnel is a model that describes the stages customers...

Marketing Automation uses technology to streamline repetitive marke...

Marketing Attribution is the process of assigning credit to specifi...

Manual Media-Buying is the traditional approach to purchasing ad in...

A Manual Bidding Strategy requires advertisers to set bids for each...

Managed Placement Targeting allows advertisers to choose specific w...

Malvertising is the use of online advertising to spread malware.Ma...

MadTech is a term that combines “Marketing” and “AdTech,” referring...

Macros are dynamic parameters in ad URLs that automatically insert...

Machine Learning(ML)is a subset of artificial intelligence that a...