AdTech Glossary-O

An OTT Platform is a streaming service that provides video content...

An OTT Streaming Service is a content provider that offers on-deman...

Out-Stream Advertising refers to video ads that play outside of vid...

An Out-Stream Video Ad is a video ad that appears outside of tradit...

Over-the-top(OTT)refers to media delivery over the internet,bypa...

Overlay Ads are semi-transparent ads that appear over video content...

OpenRTB is a standard protocol for real-time bidding in programmati...

Opt-In Consent requires users to explicitly agree to data collectio...

Opt-In Tracking is a data collection method that requires user cons...

Organic Conversion refers to conversions that occur without paid ad...

OTT Advertising(Over-the-Top Advertising)delivers ads to viewers...

Omnichannel advertising is a strategy that integrates multiple chan...

Online Advertising refers to promoting products or services through...

An Online Data Aggregator is a company that collects,organizes,an...

An Open Auction is a programmatic ad auction where multiple buyers...

An Open Exchange is a digital marketplace where ad inventory is bou...