AdTech Glossary-P

A Publisher ID is a unique identifier assigned to each publisher wi...

A Publisher is an entity that owns and manages digital content,off...

Programmatic Media Buying automates the purchase of ad inventory us...

Programmatic Guaranteed refers to direct ad buys made through progr...

Programmatic Direct is a method of buying ad inventory programmatic...

Programmatic Deals refer to negotiated arrangements within programm...

Programmatic Buying is the process of purchasing ad inventory throu...

A Pre-Roll Ad is a video ad that plays before the main content begi...

Programmatic Advertising uses technology to automate the buying and...

Programmatic refers to the automated process of buying and selling...

A Private Marketplace(PMP)is an invite-only ad marketplace where...

Premium Inventory refers to high-quality ad space on reputable webs...

Preferred Deals are programmatic arrangements where advertisers acc...

Prebid.js is an open-source library for header bidding,allowing pu...

PPC Advertising is an online ad model where advertisers pay only wh...

A PPC(Pay-Per-Click)Ad Campaign charges advertisers for each clic...

A Post-Roll Ad is a video ad that plays after the main content has...

A Popunder Ad is a type of ad that opens in a new browser window...

A Pop-Up Ad is a window that appears over a webpage,typically prom...

Playable Ads are interactive ads that allow users to engage with a...

A Pixel is a small tracking code added to websites or emails that m...

Piggybacking is when additional tracking tags are triggered by an i...

Personally Identifiable Information(PII)includes data that can be...

Personalization is the practice of tailoring ads to individual user...

Performance Marketing is a form of digital marketing where advertis...

A Passback is a backup ad placement used when the primary ad networ...

A Pageview is recorded each time a user loads a webpage.Pageviews...

Page Revenue Per Mille(RPM)is the revenue generated per thousand...