AdTech Glossary-R

ROMI calculates the effectiveness of marketing spend by measuring t...

ROI Tracking involves monitoring the return on investment of ad cam...

ROAS Optimization focuses on adjusting ad strategies to maximize Re...

Rich Media ads are interactive digital ads that engage users with a...

Retargeting is a strategy that serves ads to users who have previou...

Revenue Sharing in digital advertising involves splitting revenue g...

A Revenue Share Model is an agreement where advertisers or publishe...

Return on Investment(ROI)is a measure of the profitability of an...

Return on Ad Spend(ROAS)measures the revenue generated for every...

Retail Media Advertising is a form of advertising displayed on reta...

Retail Ads are ads that promote products or services directly from...

Real Cost Per Mille(rCPM)represents the effective cost per thousa...

Reporting in advertising involves collecting and analyzing data on...

Remnant Inventory refers to unsold ad space that publishers often s...

Remarketing Ads target users who have previously interacted with a...

Real-Time Bidding(RTB)is an automated auction where ad impression...

Real-Time in digital advertising refers to immediate,live data pro...