AdTech Glossary-S

A Supply-Side Platform(SSP)is a technology that helps publishers...

A Supply Source is any platform or partner that provides ad invento...

Supply Path Optimization(SPO)focuses on improving the efficiency...

Subscription Video on Demand(SVOD)is a streaming service model wh...

Sticky Ads are ad formats that remain visible as users scroll down...

A Sponsored Listing Ad is a type of ad that appears at the top of...

Sponsored Ads are paid advertisements that appear as part of a plat...

Social Ads are advertisements on social media platforms like Facebo...

Supply Path Optimization(SPO)involves choosing the most efficient...

Sophisticated Invalid Traffic(SIVT)refers to fraudulent ad impres...

Social Media Advertising encompasses all forms of paid promotion on...

Smart Bidding is an automated bid strategy within Google Ads that a...

SKAd Network is Apple’s privacy-focused framework for mobile ad att...

A Session is a single visit or interaction on a website or app by a...

Server-side ad Insertion(SSAI),also known as ad stitching,integr...

A Seller-Side Platform(SSP)is a technology platform that helps pu...

Seller Rating is a score that indicates the credibility of a seller...

Second-party data is data collected directly by another company and...

A Seller ID is a unique identifier assigned to sellers within ad ex...

Self-Serve Advertising platforms allow advertisers to manage and la...

A Second-Price Auction is a bidding process where the highest bidde...