AdTech Glossary-T

A Traffic Bridge redirects users between two points,often between...

Transactional Video on Demand(TVOD)allows users to purchase or re...

Target CPM is a bidding strategy that aims to achieve a specific co...

Third-Party refers to an external organization or service involved...

Third-Party Cookies are tracking cookies set by external domains on...

Third-Party Data is data collected by external sources and shared w...

A Tracking Code is a snippet of code that records user interactions...

A Tag is a snippet of code placed on a website or app to collect...

A Target Audience is a specific group of users that an advertiser a...

Target Cost-Per-Action(CPA)is a bidding strategy where advertiser...