AdTech Glossary-U

A User Agent is a string of text identifying a user’s browser,devi...

A User Profile is a data collection describing a user’s preferences...

A User Profile is a data collection describing a user’s preferences...

User Sync is a process that matches user data across platforms for...

A Unique User Identifier(UUID)is a unique code assigned to each u...

A Universal ID is a standardized identifier used to track users acr...

Unreserved Inventory is ad space that has not been pre-sold and is...

A User is an individual who interacts with digital content,such as...

User Acquisition(UA)refers to the strategies used to attract new...