AdTech Glossary-V

View-through Attribution(VTA)attributes conversions to users who...

VPAID defines standards for interactive video ads,allowing rich me...

vMVPD offers multiple streaming channels in a subscription bundle,...

VMAP enables multiple ad breaks within a video,creating a playlist...

A Virtual IP is a simulated IP address,often used for testing and...

Video on Demand(VOD)allows users to watch video content at any ti...

A Viewable Impression is an impression that meets viewability stand...

Viewability measures how visible an ad is on a screen,typically re...

A View-Through Conversion is a conversion that occurs after a user...

A View Conversion is a conversion attributed to a user who saw an a...

Video Completion Rate(VCR)measures the percentage of users who wa...

A Video Ad is an advertisement in video format,used on platforms l...

vCPM measures the cost per thousand viewable impressions,focusing...

A VAST Wrapper is a type of VAST tag that redirects to another VAST...

A Vast Tag is an XML code that defines how a video ad should be...

VAST is a standard protocol that facilitates video ad delivery acro...

A VAST Redirect forwards a VAST tag request to another ad server,h...

VAST Inline Response delivers a video ad directly within the VAST X...

A VAST Error occurs when a video ad fails to load or play correctly...