AdTech Glossary-W

A Wrapper is a code encapsulating another VAST tag,allowing for ad...

Win Rate measures the percentage of ad bids that result in impressi...

The Waterfall Method prioritizes demand sources sequentially,filli...

A Web Beacon is a small image or code used to track user behavior o...

A Web Server stores and serves website data to users,delivering pa...

White-Label refers to products or services rebranded by clients as...

A Whitelist is a list of approved sites or channels where ads can a...