An Ad Budget is the total amount allocated to an advertising campaign. It determines how much can be spent on creating, managing, and placing ads across platforms. Setting a well-defined ad budget allows marketers to control spending, focus on high-performing channels, and maximize return on investment (ROI).

Effective budgeting is crucial for achieving campaign goals, such as brand awareness or conversions. By monitoring performance and adjusting budgets based on results, advertisers can make the most of their investment and enhance the campaign’s effectiveness.