Ad Budget Optimization is the process of adjusting ad spending to maximize campaign performance. By using real-time data and analytics, marketers allocate budgets to the most effective channels, audiences, or creatives, ensuring every dollar contributes to achieving goals.

This approach helps advertisers avoid overspending on low-performing segments while increasing investment in high-yield opportunities. Through continuous optimization, campaigns deliver a higher return on ad spend (ROAS) and achieve better results with cost efficiency.