Ad Campaign Optimization is the process of refining a campaign to improve its performance. This includes adjusting factors such as targeting, creative content, budget allocation, and bidding strategy. Optimization efforts focus on increasing engagement, improving ROI, and reducing ad spend waste.

Real-time performance data and advanced analytics play a key role in optimization. By regularly analyzing metrics like CTR and CPA (cost per acquisition), advertisers can identify opportunities for improvement, ensuring campaigns remain effective and efficient.